London's 2012 Olympic Logo

London's 2012 Olympic Logo

I’m probably one of the few people who actually like London’s new 2012 Olympic logo. Admittedly, the first time I read about it, my thought was “What the….?” But I have to admit it’s grown on me. It’s a bold new step in Olympic logo design and more interesting than the China’s 2008 Olympic logo and Vancouver’s 2010 logo. This isn’t to say the logos for 2008 and 2010 games aren’t interesting. But they’re really just a repeat of what most Olympics have done for awhile: colorful logos in an eye-friendly pattern or some cute design.

China's 2008 Olympic Logo

Boring. Boring. Boring. It's like you stretched out the Olympic rings. What did that take you? Two mintues?

Vancouver's 2010 Olympic Logo

Isnt' that cute. I bet the dolls based on that logo will be a big hit.

And London’s logo is vastly superior to Salt Lake’s Olympic Logo which I thought was dumb and boring the first time I saw it. (Then I had to see it every day for many years until the Olympics came and went. It was like a living hell only with snow every six months or so.)

Salt Lake 2002's Olympic Logo


Maybe the more standard Olympic designs sell a lot of t-shirts (or stuffed animals) but people will get sick of it once the games are over and they realize how uninteresting and unimaginative it really is.

So my hat’s off London’s edgy design and their attempt to make something that people might appreciate years after the games are over. And it was a good idea to have the logo come in four different colors. (I'm a fan of all of them except the pink one.) May it last well past the 2012 games and influence Olympic logo design for the next 20 years.

Blue Logo Orange Logo Green Logo Pink Logo

Update: ChicagoJo pointed out that Chicago has a very cool logo for it's 2016 summer games bid. I do like it better than London's logo. See image below.

Chicago Olympic Logo