Going Indie: A Dating a Widower Book Update

Note: My regular Widower Wednesday column will resume next week.

As many of you know I was recently offered a publishing contract for my Dating a Widower book. Today I’m announcing that I’ve turned down the contract and am going to publish Dating a Widower on my own like originally planned. The book will be available in paperback and eBook format in August. The book will be published through my Ben Lomond Press imprint.

Turning down the publishing contract wasn’t an easy decision. If the contract had been offered a year ago, I probably would have signed it. However, in the last year there’s been a major revolution in the publishing world. Thanks to eBooks readers like Kindle and Nook and improved print on demand technology, it’s become a lot easier for authors to get books into the hands of their target audience without a traditional publisher. For the most part the revolution has been relegated to certain fiction genres but it’s also been good for niche non-fiction and self-help titles too.

A few of the reasons I decided to go indie with Dating a Widower include:

  • I already have an audience for this book and know how to reach them. Because of the niche nature of this book, I wasn’t sure if a traditional publisher could do a better job getting the book in to the hands of women dating widowers.
  • I can get the book out this summer instead of early 2012.
  • Going indie will allow me to be more responsive to the needs of the audience. If there's a subject I didn't address I can quickly add a chapter to the book or make other updates instead of waiting a year or so for the next edition to become available.

Just because I’m going indie doesn’t mean I’m slapping the book together and throwing it out there. I’m contracting out a lot of the things that publishers usually handle. For example, I had a great editor go over it before I even submitted it to a publisher and will have a second editor and a proofreader go over it before it’s available to buy. I’ve also contracted the services of a book cover designer who’s designed hundreds of non-fiction book covers for traditional publishers as well as lots of experience typesetting them. In short, it’s going to be the same book you would have received from a traditional publisher.

Have I given up on using traditional publishers or going the traditional publishing route? Absolutely not. However, in the future I’m going to consider whether or not to go that route on a project-by-project basis. I currently have two other writing projects I’m working on. One I'm planning on taking one the traditional route and am currenlty leaning toward taking the second project the indie route.

In the meantime look for Dating a Widower to be ready for purchase and reading this August. The women whose stories have been selected to be included in the book should get formal email notifications this week.

Thanks for all your support with this book. I’m looking forward to finally having Dating a Widower available in two short months.