Yesterday I did a book signing at a local Barnes & Noble with seven other authors. They table I was sitting at was set across from the section where people could look at and examine Nooks. It was interesting to watch how busy the Nook stations were for the three hours we were there—especially the Kid’s Nook station. Parents and their kids would walk in and instead of heading to the kid’s section in the back, they’d run straight to the (kid) Nooks. I saw many Nooks get sold, half of which by my estimation were bought for the kids.
My first book came out before eReaders were popular. The biggest difference I’ve noticed between book signings then and now is that at least half the people who stop by the table ask if the books are available in eBook format. (Earlier this hummer I had a lady pull her Kindle out of her purse and download one of my books instead of buying a paper copy.) It got me thinking if the popularity of eBooks will have an adverse effect on author signings.
Here’s what I predict: In the next two or three years the number of author book signings will plummet. Mostly this will be because more bookstores will close and those that do remain will have less foot traffic than they do now. The other part for this decline will be that authors without a large readership or those just starting out will find book signings to be less and less productive way to spend their time and will find other ways (mostly online) to grow their readership and fans.
That’s not to say book signings will completely go away –just transform. Instead of walking into your local bookstore and seeing an author sitting behind a table with copies of his or her books, book signings will become more like social events. They’ll become a great way for readers to meet their favorite author in person. (You’re starting to see more ticketed events when a big name author releases a book. Usually a hardback version of their book is included in the price of the ticket.) They’re could be music, food, and all the trappings of a party. And if you add a limited number of tickets to an event for the bigger name authors, you build up hype and it quickly becomes a must attend event. This change will be great for well-known authors with a large fan base but a problem for new and midlist authors or those with small number of readers. That means the authors who know how to market themselves and their work will be the ones who reap the biggest benefit from this shift.
This change will be good for both authors and bookstores. Those who are good at selling themselves and their books will see more signings and bookstores will be able to stay afloat in part from the profits of these events. Those who aren’t as adept at this won’t find themselves behind tables at bookstores anymore. That means instead of sitting behind a table they can spend their time working on their latest book or find other (read: more productive) ways to build their audience.