Iâ€™m probably one of the few people who actually like Londonâ€™s new 2012 Olympic logo. Admittedly, the first time I read about it, my thought was â€œWhat theâ€¦.?â€ But I have to admit itâ€™s grown on me. Itâ€™s a bold new step in Olympic logo design and more interesting than the Chinaâ€™s 2008 Olympic logo and Vancouverâ€™s 2010 logo. This isnâ€™t to say the logos for 2008 and 2010 games arenâ€™t interesting. But theyâ€™re really just a repeat of what most Olympics have done for awhile: colorful logos in an eye-friendly pattern or some cute design.
Boring. Boring. Boring. It's like you stretched out the Olympic rings. What did that take you? Two mintues?
Isnt' that cute. I bet the dolls based on that logo will be a big hit.
And Londonâ€™s logo is vastly superior to Salt Lakeâ€™s Olympic Logo which I thought was dumb and boring the first time I saw it. (Then I had to see it every day for many years until the Olympics came and went. It was like a living hell only with snow every six months or so.)
Maybe the more standard Olympic designs sell a lot of t-shirts (or stuffed animals) but people will get sick of it once the games are over and they realize how uninteresting and unimaginative it really is.
So my hatâ€™s off Londonâ€™s edgy design and their attempt to make something that people might appreciate years after the games are over. And it was a good idea to have the logo come in four different colors. (I'm a fan of all of them except the pink one.) May it last well past the 2012 games and influence Olympic logo design for the next 20 years.
Update: ChicagoJo pointed out that Chicago has a very cool logo for it's 2016 summer games bid. I do like it better than London's logo. See image below.