Earth Hour 2012 #Fail

The status of Earth Hour as one of the premier feel-good (but utterly pointless) environmental events really took a hit this year. Usually there’s so much coverage in the media and on social media sites the week before it happens that I plan on being home that night in order to make sure every light in the house is on during Earth Hour. This year there was such a dearth of pre-publicity that I didn’t realize Earth Hour occurred until today—one day after the event was celebrated.

Browsing through the news coverage of the event, however, I had to shake my head at the contradiction of so many people turning off lights for an hour in order to increase awareness of global warming but then lighting candles instead. As environmental scientists Bjorn Lomborg explains:

[Candles seem] natural and environmentally friendly, but unfortunately candles are almost 100 times less efficient than incandescent light bulbs, and more than 300 times less efficient than fluorescent lights. Using one candle for each extinguished bulb cancels the CO2 reduction; two candles emit more CO2.

My favorite series of photos of Earth Hour photographs was found on the UK’s World Wildlife Fund’s website where just about every photo shows someone holding a lighted candle. According to news reports reports, one German Earth Hour display contained around 5,000 lighted candles in the shape of Earth.

I wonder how long it will take for the irony to kill them.

The Best Way to Celebrate Earth Hour

Update (3/27): I've receved a lot of emails asking if it's too late to  pre-order personalized copies of The Third. It's not. Like Room for Two, I always have some copies on hand to sell.  Just visit the store to order one. Or two. Or three. :-)

First, thanks to those who who pre-ordered copies of The Third. Your book is one of these photographed.

I'll be signing pre-ordered copies tonight during Earth Hour and mailing them out on Monday. And, yes, every light in my house will be on during this time. I'd hate to let all the good electricity go to waste!

Look for lots of well lighted photos tomorrow. :-)